UKIP: White face, blue collar, grey hair

Nigel Farage’s core voters are not EU-obsessed Tories, but working-class men [..]. To truly understand Ukip’s appeal you need to go much deeper. The roots of this revolt can be traced back over decades. Divides in the social and economic experiences of voters have appeared, their values and priorities have been widening, and a new electorate of “left behind” voters has grown up. These voters are on the wrong side of social change, are struggling on stagnant incomes, feel threatened by the way their communities and country are changing, and are furious at an established politics that appears not to understand or even care about their concerns. And it is these left-behind voters who have finally found a voice in Farage’s revolt.

Farage is no catch-all populist; his appeal is concentrated in specific groups and is utterly alien to others. Ukip has virtually no support among the financially secure and the thirty- and fortysomething university graduates who dominate politics and the media. Support is weak among women, white-collar professionals and the young. Ethnic-minority voters shun the party totally.

[..T]his is a revolt dominated by white faces, blue collars and grey hair: angry, old, white working-class men who left school at the earliest opportunity and lack the qualifications to get ahead in 21st-century Britain.

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The Drucker rule and the 3rd Wave theory still apply here.